Unit 04 Beware of ads
Listening and Speaking Course
Aims: Identifying the Associative Meaning of Ads
Asking for Clarification and Clarifying
spring: 弹跳力(elasticity; resilience) bonus: 奖金(an additional payment)
commercial: 广播或电视的广告(an ad on TV or radio) emphatically: 强调地(with emphasis)
admirer: 崇拜者(a person who admires somebody) souvenir: 纪念品(keepsake)
contradictory: 矛盾的,对立的(being different and implying that opposite things are true) discriminate: 歧视(treat a person differently, show preference or prejudice) ridiculous: 可笑的(silly and deserving to be laughed at) specify: 明确说明(give the specific details of) ban: 禁止(prohibit; forbid)
publicity: 宣传(the act, process, or occupation of spreading information to gain public interest)
appliance: 家用电器(a device or instrument designed to perform a specific function, especially an electrical device
for household use)
stereo: 立体声音响(a stereophonic sound-reproduction system) specialized: 专业的; 专门的(designed for a particular purpose)
poster: 招贴; 海报(a large printed notice or picture posted to advertise or publicize something) sample: 样品(a portion, piece, or segment that is representative of a whole) high-profile: 知名的(attracting a lot of public attention) fall for(something): 迷恋(love; be attracted to)
II. Listening Skills
III. Listening In
Task 1: The Influence of Advertising
Richard: Dad, I need a pair of new shoes for an important basketball game. My old ones look kind of funny. Father: Funny! We just bought those last spring. There's a lot of life left in them.
Richard: But look at this ad with Yao Ming. He says these shoes give him extra spring.
Father: Yao Ming is so tall that he doesn't need extra spring. Anyway, he makes more money than I do. And they
probably give him millions of dollars to wear those shoes.
Richard: But if you bought me the shoes, I'd wear them for nothing. And I'd have that extra spring.
Father: Do you think Yao Ming reached the top just because of the shoes he wears? Or was it something else? Richard: You mean like hard work, dedication, that sort of thing? Father: Exactly. Just focus on your studies and forget the shoes.